Are you aware that the wine label design can impact purchase decisions?
The wine label design plays a vital role and is much more important than we think. The choice of a wine bottle is to a large extent determined by the appearance of the bottle. The label’s aesthetic influences the decision to buy and this makes it necessary to emphasise the label design. As a buyer explores through an expansive range of brands, the label that appeals most can attract interest. Labels with high-end graphics may make the buyer want to pick up the bottle. Read on to find out why it is important to creatively design wine labels.
The Impact of the Wine Label
Given the wide range of options, it may often be difficult to choose the right wine bottle. In such a situation, people are often driven by the impulse to choose a wine bottle with a fabulous label. An attractive label may compel people to choose a particular wine bottle over the other. It is a proven fact that people prefer wine bottles with bright labels.
What Makes Wine Labels So Important?
While labels are important for all other beverages too, wine labels can make it easier for people to choose from various options. Choosing a wine bottle is a complex process as there are different types of wine. This often leaves consumers confused. You may wonder which will be the best wine bottle for a wedding gift, romantic dinner or a party. The labels often guide people and may attract consumers.
Wine Label Design
There is not much space in the wine label and this makes it essential to consider every detail for maximum impact. Through the wine label, it is possible to tell the story of the wine in an engaging and interesting way. The possibilities are amazing and you can try using a complete spectrum of colours and effects to come up with a wine label design that grabs attention.
The description at the back of the bottle is also important and this includes a detailed description of the product. There are wine buyers who may want to spend time understanding more about the wine before making a purchase. The description can include a story of the production process, the grape varieties and the basic information. The description in the label must engage the customer.
The Elements of the Wine Label
This includes the colour, graphics, text and typography. For any purchase decision, the visual element plays a key role. The colour and design of the label evoke emotion and can impact the audience. You can even choose contrasting labels to ensure that the text is easier to read.
Looking for wine label printing in Melbourne to bring out the artistic potential of the label?
At Fantastick Label Company, our labelling expertise is unrivalled and we can create labels that make your bottle stand out. To find out more about our wine labels in Melbourne, get in touch with us.
Why a Good Wine Label Design Makes You Pick Up a Bottle