What is a QR Code?
A QR code or Quick Response code, is a square label that can be read using QR readers and smartphones. It allows you to link to your website, a video, image or any promotional material. It could be used in many other ways.
You could use a QR code to track your products, manage a product register, verify the authenticity of a product or even to lower the wait time for making a payment.
Improve Pre-Purchase Engagement with QR Code Labels
QR codes can be used in a variety of ways inside the store. Here are some resources you can provide to your customers through QR code labels:
- Landing pages – Consider using a QR code sticker to send customers to a landing page about the product they’re considering. This personalised experience can improve engagement thereby leading to a sale.
- Lookbooks – Place QR code labels on your garment tags so shoppers to could view a lookbook. You could even cross-sell related products. Include a CTA that says “scan here to view lookbook”.
- Product videos – Use a QR code label on your product’s packaging to drive customers to view an online ad or a “how-to” video to help them understand your product better.